We take care of all the logistics: cutting-edge copywriting, vibrant creative, top-quality printing, media management and placement. We've got your print campaign covered from conception through distribution and all with a single primary contact for your convenience.
Strategy & Planning
Project Management
Creative Production
Proofing
Commercial Printing
Movement Management
Newspaper Zoning
Frequency/Drop Strategy
Newspaper Media Placement
Coordinated Direct Mail
Follow-up
OUR
ALL-INCLUSIVE SERVICE MODEL INCLUDES:
STRATEGY & PLANNING
Goals and expectations
assessed
Custom creative and design
strategy development
Project Management
Concept and copy development
CUSTOM CREATIVE &
DESIGN PRODUCTION
Bi-lingual and multi-versioning
Photography & production art
Color correction and Photoshop of client photos
Color proofs
COMMERCIAL PRINTING
We have a direct affiliation with web and sheet-fed printers across the US and Canada. This affords us a tremendous advantage because we pass those rewards onto you!
Pre-press production
Proofing of all versions
Print quality control and press checking provided on every project
Movement Management
NEWSPAPER ZONING
Zip Code Zoning (by version)
Geographic Zoning (radius/miles)
Demographic Zoning (up-to-date census data)
Strategic Selection Zoning (using zip codes, geographic area and demographics together
FREQUENCY &
DROP STRATEGY
Determine prime market(s) for insertion
Determine "best days" to kick off campaign
Determine "best days" according to calendar of events
Provide drop strategies and recommendations that fit your budget and frequency goals.
A campaign insertion calendar is provided so you will know when your ADvertorials hit the streets!
NEWSPAPER
MEDIA PLACEMENT
Mass market and targeted execution with multiple zoning capabilities
We personally contact every newspaper that will carry your ADvertorial
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We also zone your ADvertorial using zip code zoning, geographic and/or demographic information.
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We then turnkey the insertion process by working directly with our contacts at the newspaper and insert departments on folding, packaging and shipping requirements for each newspaper.
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All insertion orders and ID's, instructions and confirmations are managed by AD Kickin SOLUTIONS™.
National average insertion rates are between 5.5¢ - 6.5¢
DIRECT MAIL
Target market execution: We can accommodate any style, size and quantity of direct mail you need. We can also provide full mail house services or work with your current vendor.
Coordination of direct mail
CASS certify, addition of Zip+4
Merge/purge
Run mail stream sortation program
Ink jetting (on glossy stock too!)
Postal presorts
FOLLOW-UP
Confirm required
shipment arrival date
Verify delivery day confirmations
and shipment acceptance
