AD Kickin SOLUTIONS, Appleton, Wisconsin, cable, advertising, marketing, printing, creative, newspapers, media

> Your ADvantage

> Why Print?

ABILITY TO TRACK AND
MEASURE CAMPAIGN
EFFECTIVENESS USING:

•	Dedicated website that has embedded cookies where players and non-players can sign up for a promotion.
•	Special promotion scratch-off area that can be cutout and brought to the casino.
•	Raffle ticket that must be mailed in or brought to the casino.
•	Special promotion where consumers bring the insert to the casino.
•	Coupon or discount for an event, games, buffet, etc.

°	DOUBLE THREAT - Reaches acquisition and retention customers through a mass-market and target-market communication vehicle.
°	Low Cost Per Unit - Pennies per unit and incredible frequency can be achieved via newspapers through geographic zoning, demographic zoning and strategic selection through zip code zoning insertion.
°	The national average is 2.3 readers per copy.
°	Delivered anywhere any day of the week.
°	Lowers the cost of acquisition from media dollars spent.
°	Reinforces and increases the VALUE of your casino, hotel, games and promotions.
°	Newspaper advertising reaches more people than any other medium.
°	ADvertorials package your story and promotions in one powerful easy to use medium.
°	Newspapers welcomed and trusted and preferred 3-1 over direct mail.
°	Ability to tell the who, what, where, when, why and how.
°	Integration into your current marketing mix.
°	ADvertorials can be saved, filed, carried, passed-along and viewed at a person's leisure.
°	Print has the ability to reach target audiences in a non-intrusive way.

After the main news/front page, men read local news most (79%), while women mostly read some type of advertising (82%) in the Sunday newspaper.

This is a win for the casino industry because women are the general decision makers in the household and are also heavier newspaper insert readers vs. men.

Women 65% newspaper insert readership

Men 35% newspaper insert readership

When the Entertainment section of the newspaper is compared to the Pre-printed insert section:

Pre-printed inserts reach casinos primary demographics twice as much as black & white newspaper ads that are in the Entertainment section of the newspaper.

As age, education and income increases the readership of the Entertainment section of the newspaper decreases, while the readership of Pre-printed inserts increases.

Casino industry research shows this is a win-win statistic for casinos because consumers that are older, have higher levels of income and education will spend more money at the casino.


	COST EFFECTIVE	SPACE	TARGETED	SAVED/PASSED ALONG	WELCOMED/ NON-INTRUSIVE	MEMORABLE ADVERTISING	AUDIENCE REACH
ADvertorials Delivered Via Newspaper
Direct Mail
Radio
TV
Magazines
Billboard
Internet

corporate officeN4361 Murphy Rd. Freedom, WI 54130 phone920.687.9202 fax920.687.9203