A PURL is powerful because it creates comfort in the user by requiring little effort on their part (no mail order or phone call) just simply going to the Website to relay information. That’s all…simple steps. Simple works.  

It’s well-known that the longer the process, the lower the results, meaning lower response, money and knowledge flowing to the company using the campaign.

30% returns are possible!

• Traditional non-customized direct mail has a historical response rate of 2-3%...direct mail with PURLs at its lowest return rate is at 5% with more effective campaigns achieving up to 30%!
  
• Studies by InfoTrends, PODI and the USPS verify response rates can go up 6-times over those of generic, stand alone, mass-market campaigns by using data, personalization and customization in an integrated web/print campaign that’s relevant to the recipient.
  

People Prefer PURLs

What PURLs Can Do For You!

• Improve direct marketing response rates.
  
• Take the guesswork out of your campaign’s effectiveness.
  
• Measure campaign results in real-time with your own personal Tracking Dashboard.
  
• Develop more qualified prospects.
  
• Provide relevant content in response to preferences.
  
• Convert responders’ preferences into revenue.
  
• Easily incorporate incentives to encourage action and help motivate your prospective and current customers.

Why PURLs are Proven Business Builders!

• Invaluable analytics are realized through PURLs. You can generate powerful reports to gain immediate insight into the campaign’s effectiveness, track results by individual responder, visitor profile and other criteria.
  
• Acquire new customers at minimal cost.
  
• PURLs help maximize customer value by generating more revenue from your most profitable customers.
  
• Gain access to your customers email address and use it as another way to communicate with your customer.