| 1. |
Impact: |
Delivers a resonating look and feel to your brand, company, products and services. |
| 2. |
Control: |
You control the color, size, format, message and production. |
| 3. |
Targeting: |
Cost-effectively distribute by zip code zoning, market and everything in-between. |
| 4. |
Flexibility: |
Newspapers can deliver single sheets, cards and catalogs. They can distribute large format and small, heavy stock or light, all on the day you want it. |
| 5. |
Efficiency: |
Newspaper inserts are cost efficient in terms of distribution costs and are often able to deliver for less than 6¢ per household. |
| 6. |
Date Specific
Delivery:
|
Newspapers deliver inserts on the day chosen as opposed to a window of time. |
| 7. |
Environment: |
Because newspapers are a welcomed guest in a subscriber’s home, (sought after and paid for), inserts arriving via newspapers are more likely to be seen and read. |
| 8. |
Response/
Results: |
Newspaper inserts can achieve redemption rates of up-to 10% depending upon the offer. They have a track record of proven results. |
| 9. |
Deadline/
Timing: |
Newspapers can accept inserts on a shorter lead-time than other distribution vehicles allowing the ultimate in advertiser responsiveness to market conditions, product and pricing needs. |
| 10. |
Saturation/
Frequency: |
Newspaper inserts can be mass distributed or target zoned. Both subscribers and non-subscribers can be reached through the typical newspaper program; providing product and pricing needs. |
| |
|
Source: 2004-2005 Newspaper Association of America, www.naa.org. |
