Our All-inclusive
Service Model provides you with one company to
achieve your print campaign needs. Whether you’re
planning a targeted print campaign or a nationwide
print campaign via the newspaper or direct mail,
we provide one contact to help your company achieve
all of your mass marketing needs.
Strategy & Planning
Project Management
Creative Production
Proofing
Commercial Printing
Movement Management
Newspaper Zoning
Frequency/Drop Strategy
Newspaper Media Placement
Coordinated Direct Mail
Follow-up
OUR
ALL-INCLUSIVE SERVICE MODEL INCLUDES:
STRATEGY & PLANNING
Goals and expectations
assessed
Custom creative and design
strategy development
PROJECT MANAGEMENT
Equipped with
a project manager that will be your main
contact
and touch point during the course of the creative & media process
CONCEPT &
COPY DEVELOPMENT
Generate ideas
and theme-based promotions
Breathe new life into your
promotional information with clever, yet
precise copy
CUSTOM
CREATIVE &
DESIGN PRODUCTION
Bi-lingual and
multi-versioning
Photography & production
art
Color correction and Photoshop
of client photos
Color proofs
PROOFING
Receive proofs
of all versions and check for accuracy
Final approval forms provided
for confirmation of finished product
Converted to disk for printing
COMMERCIAL
PRINTING
We have a direct affiliation
with web and sheet-fed printers across
the US and Canada. This affords us
a tremendous advantage because we pass
those rewards onto you!
Pre-press production
Proofing of all versions
Print quality control and
press checking provided on every project
MOVEMENT
MANAGEMENT
We plan, create
and manage your printed materials through
an organized process for set-up, packaging,
placement, delivery and confirmations.
NEWSPAPER
ZONING
Zip Code Zoning
Carrier route and micro-zoning*
Geographical Zoning (radius/miles)
Demographic Zoning using
census information
*Not
available in all markets.
FREQUENCY &
DROP STRATEGY
Determine prime
market(s) for insertion
Determine "best days" to
kick off campaign
Determine "best days" according
to calendar of events
Provide drop strategies
and recommendations that fit your budget
and frequency goals.
A campaign insertion calendar
is provided so you will know when your ADvertorials
hit the streets!
NEWSPAPER
MEDIA PLACEMENT
Mass market
and targeted execution with multiple zoning
capabilities
We personally contact every
newspaper that will carry your ADvertorial
-
We also zone your ADvertorial using
zip code zoning, geographic and/or demographic information.
-
We then turnkey the insertion process by working
directly with our contacts at the newspaper and insert
departments on folding, packaging and shipping requirements
for each newspaper.
-
All insertion orders and ID's, instructions and
confirmations are managed by AD Kickin SOLUTIONS™.
National average insertion
rates are between 5.5¢ - 6.5¢
Geographical Zoning (radius/miles)
DIRECT
MAIL
Target
market execution: We
can accommodate any style, size and quantity
of direct mail you need. We can also provide
full mail house services or work with your
current vendor.
Coordination
of direct mail
CASS certify, addition of
Zip+4
Merge/purge
Run mail stream sortation
program
Ink jetting (on glossy stock
too!)
Postal presorts
FOLLOW-UP
Confirm required
shipment arrival date
Verify delivery day confirmations
and shipment acceptance
