PURLs: Personalized URL marketing :: AD Kickin SOLUTIONS, Appleton, Wisconsin, cable, advertising, marketing, printing, creative, newspapers, media

Using Print to Deliver Customers to the Web With a Real Gem: PURLs

Lead your direct mail recipients to Personalized Landing Pages…capture response, campaign effectiveness, email addresses, activity reporting, lead reports and survey results to generate a lead and future target marketing based off response. The result is drastically improved response rates!

The solution for marketers!
Multi-Channel Marketing. . .Integrating Print with the Internet

A “PURL” is an acronym for:
Personal Uniform Resource Locator.

A PURL is a personalized URL or Web address. Think of it as a mini Website devoted to your campaign that can be personalized to each prospect of your mail list or personalized to different versions of your print campaign.

P. . . Personal + URL. . . Address = Personal Address

Examples:

What does a PURL do?
PURLs link direct mail to the Internet to achieve drastically improved response rates.
Generate and Print Personalized URLs on each Direct Mail Piece

Generate and Print Personalized URLs on each Direct Mail Piece

The diagram below shows the cycle of a PURL campaign. Starting with a direct mail piece or email, the recipient receives the campaign medium and goes to their PURL via the Internet. Landing pages like ‘Survey Pages’ and ‘Update Profile Pages’ capture the recipients data. The recipient’s responses are then stored in the database and email, text, or cell phone alerts are then sent to the intended sales department or marketing department for follow-up to the recipient. Real-time tracking can also be accessed via the web-based Tracking Dashboard to view your campaigns effectiveness.
Integrated Marketing System: Web & Direct Mail

Integrated Marketing System: Web & Direct Mail

corporate officeN4361 Murphy Rd. Freedom, WI 54130 phone920.687.9202 fax920.687.9203