| 1. |
Impact: |
Delivers
a resonating look and feel to your brand, company,
products and services. |
| 2. |
Control: |
You control the color, size,
format, message and production. |
| 3. |
Targeting: |
Cost-effectively distribute
by zip code zoning, market and everything in-between. |
| 4. |
Flexibility: |
Newspapers can deliver single
sheets, cards and catalogs. They can distribute
large format and small, heavy stock or light,
all on the day you want it. |
| 5. |
Efficiency: |
Newspaper inserts are cost
efficient in terms of distribution costs and are
often able to deliver for less than 6¢ per
household. |
| 6. |
Date Specific
Delivery:
|
Newspapers deliver inserts
on the day chosen as opposed to a window of time. |
| 7. |
Environment: |
Because newspapers are a welcomed
guest in a subscriber’s home, (sought after
and paid for), inserts arriving via newspapers
are more likely to be seen and read. |
| 8. |
Response/
Results: |
Newspaper inserts
can achieve redemption rates of up-to 10% depending
upon the offer. They have a track record of proven
results. |
| 9. |
Deadline/
Timing: |
Newspapers can accept inserts
on a shorter lead-time than other distribution
vehicles allowing the ultimate in advertiser
responsiveness to market conditions, product
and pricing needs. |
| 10. |
Saturation/
Frequency: |
Newspaper inserts can be mass
distributed or target zoned. Both subscribers
and non-subscribers can be reached through the
typical newspaper program; providing product
and pricing needs. |
| |
|
Source:
2004-2005 Newspaper Association of America,
www.naa.org. |
