All visits and online activities are tracked and real-time data is collected using the Tracking Dashboard. The following reports can be viewed in real-time:
Survey Results
Activity Reports
Lead Reports
Automated Data Output
Graphs
ROI calculator
Real-Time Tracking Dashboard
By sending your customers to a PURL, rather than your main website, you can review traffic and results of your campaign more closely with reporting features.
Using reporting features, you can see which prospects responded to your mail and when they responded.
With reporting features you can also determine the number of visits, unique visits, what the recipient clicked on and how much time they spent there.
